Michael Owusu Addo, better known as Sarkodie, a Ghanaian singer and entrepreneur, and Adidas have launched a unique collaboration in which the two would work together to promote Africa’s creative economy.
Nutmegs (Adidas’ Ghana agent) and Sarkodie’s new album “No Pressure” kick off the relationship with an exclusive listening session.
This initiative by Sarkodie is a follow-up to the very successful Writing Camp organised last year, which gave a platform to emerging creative artists to curate and share their creativity in writing.
The collaboration also connects to Nutmeg’s Artists Programme, where creators are encouraged to make a statement and leave their mark alongside inspirational celebrity talent in music, sports, and fashion.
The new product is a celebration of the brand’s worldwide member community and a chance to bring people together through its tailored digital experiences.
The ‘No Pressure’ album is the culmination of months of hard labour and represents the Sarkodie quality synonymous with his name.
Eagle Plug Entertainment, a modern entertainment firm that provides world-class solutions for the African entertainment industry, curates this relationship.