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July 27, 2021 Kanye West’s ‘Donda’ Listening Event Breaks Apple Streaming Record

Kanye West’s ‘DONDA’ listening party was sold out, but he packed in a lot more than that… No other musician has ever come close to matching his Apple record.

According to TMZ’s sources,… Ye’s album launch at Mercedes-Benz Stadium in Atlanta earlier this week set a new Apple Music Global Livestream record… 3.3 million people tuned in to see the show on their televisions.

Kanye West’s ‘Donda’ Listening Event Breaks Apple Streaming Record

That’s a lot higher than the previous record of 1.8 million viewers established by Gucci Mane and Jeezy in their highly-anticipated Verzuz duel earlier this year. As a solo artist, Kanye nearly quadrupled the number!

BTW, the ‘DONDA’ moment was a one-time deal — meaning it aired live for people to stream but hasn’t gone back up on Apple for folks to watch again. So, that figure — 3.3M unique sets of eyeballs — is a one and done. It’d be a little harder to calculate if the thing was in circulation.

According to our sources, after Kanye publishes Donda on August 6, the Atlanta performance will be uploaded on Apple for fans to watch again.

Kanye West’s ‘Donda’ Listening Event Breaks Apple Streaming Record

Even though the event is finished, Kanye’s party is still going on… he’s relocated inside MB Stadium (temporarily) to complete the record, as we previously stated. He was apparently so motivated by the atmosphere around him on Thursday that he just snuggled in and returned to work.

With all the excitement — and hard statistics to back it up — you’d think the album’s sales would follow suit… could maybe scale new heights that even Ye hasn’t seen before.

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